Aug 08 2007
Scottsdale Fine Properties Site Review
The following is a paid review for Scottsdale Fine Properties, a Scottsdale real estate firm. Scottsdale Fine Properties is a midsized Real Estate Agency outside Phoenix Arizona. They seem to focus on the higher-end of the market (I doubt they list many mobile homes). I like the site overall. There is nothing distracting about the design, and everything you’d expect to find about a real estate agency is there. The text is well written and I didn’t find any content errors that would turn me off (I get turned off by text that is clearly written by someone who doesn’t know what they’re talking about). The most noteworthy thing that I see about the site / agency the One on One program. To quote the One on One page “My one and One program is tailored specifically to meet the needs of CEO’s, professional athletes, celebrities and anyone desiring anonymity in their real estate transactions.” I’ve never seen this sort of service from an agency. I don’t know if they get many celebrities signing up (Are there many in Scottsdale? I guess as a suburb of Phoenix there may be a few.) but having a signup process makes me want to see if I can get the kind of treatment that a professional athlete would receive. I think that’s great marketing.Though as I said, I like the site, there are some details that were overlooked I think. On the agents’ page, several of the pictures are skewed to fit the dimensions rather than cropped (see Berglund Linda). The picture quality varies greatly. Martinson Lesley (the lack of a comma between first and last names bothers me for some reason) for example, has a professional quality photo whereas Martinson Dru has a grainy picture. Also, in the upper right hand corner there are a couple of icons that are way too small to make out. When I clicked on the left-most one, it turns out that it is an award they won for best agency last year. That’s big news! Put that on your front page instead of icons for tontenproperties.net and the homes magazine thing. Those don’t make me want to hire you… the best agency one might.
So those are my thoughts. It’s a nice site. I can tell from bumming around that they do a good job taking care of their customers. Keep up the good work and if I know anyone looking for a realtor in Arizona I’ll mention your name.